Kite Mag is a quarterly magazine for Australia's thriving kite surfing community.

There are an estimated 25,000 kitesurfers in Australia and it is one of the world's fastest growing water sports.

Kite Mag is unique because it's a magazine created by enthusiasts for enthusiasts. The magazine features all the latest news, views, features and user generated content from kiters around Australia.

Kite Mag is read by more than 20,000 enthusiasts. Our readers are young, fashion conscious and earn more than $40,000 a year. They read Kite Mag because they help create the content - it's their magazine; they own it.

Our editors and staff writers are former and current leading national journalists (The Age, The Times, The Australian, The Financial Times & The Observer) who are all kite surfing tragics. We write specialist features and report from the world's most exotic kite surfing locations.

But while we are professional journalists by training, we have chosen to adopt a user generated, crowd-sourcing model for most of Kite Mag's content. We believe this creates a more engaged readership of equal peers and, crucially, offers advertisers a unique positioning in terms of brand peer-to-peer recommendation.
 
Our approach is consistent with our readers who are very media savvy and are more likely to make purchasing decisions based on peer recommendation rather than push advertising. We carefully craft copy in features and other articles to exploit synergies between editorial content and brand advertising - and we use our skills and experience as former leading national journalists to ensure this is done in a seamless way that maintains editorial credibility while at the same time signposting the values of your brand to our readers.

Launched in September last year, Kite Mag has won the respect of the kitesurfing community. We were recently awarded the exclusive rights to host the 2010 National Freestyle Kiteboarding Championships which was held in Melbourne in February 2010. 
 
George Ierodiaconou (Publisher & Managing Editor): George is a former award winning News Limited editor. He most recently edited the Leader Group of newspapers and was responsible for various mastheads in Melbourne. George is an avid kite surfer who spends his free time kitesurfing the beaches around Altona and St Kilda in Victoria.

E: george@kitemag.com.au
0422 305 416

Barry Browne (Add sales executive): Barry Browne Media and Marketing was established in 1985, Barry has an extensive career in advertising and sales.  Barry is widely regarded and respected within the industry and is frequently called upon to help locate a publication that a media buyer/agency cannot locate.

E: barry@barrybrownemedia.com.au                                                                                                                      0418 322 243

Ewan Jaspan (Kite Mag sponsored rider) Ewan is one of Australia's most promising and exciting young freestyle riders. He has quickly risen to the top of Australia's junior freestyle rankings after only two years in the sport. He would like to one day compete in the PKRA. His sponsors are Kite Republic, Naish and his parents.


Ryan Fehily     (Design): Ryan is a graduate of one of Australia’s most prestigious design schools - Grenadi School of Design. Ryan is an award-winning designer who is passionate about kitesurfing and extreme sports. Ryan established his own design company in 2008 (Fehily Design) and has worked on projects for Saw construction, Designcon, World’s Greatest Shave and Lost Dogs Home.
E: ryan@fehilydesign.com

Danielle Marganis (Marketing): Danielle is one of Australia’s leading marketers and develops strategy and communications for some of the country’s biggest selling brands. She previously ran campaigns for Tesco in the UK and has a special interest in developing health oriented programs and strategies for a healthier Australia. She’s also a kiteboarder and is active in promoting the sport to women (current female participation rate is at about 10 per cent).

Rajiv Maharaj (Commissioning Editor): Rajiv is a former News International journalist who has written for the FT, The Australian, The Times of India and the Herald Sun. Rajiv grew up in the South Pacific and is a keen sailor/kitesurfer. 

Greg Roberts (Chief Sub-editor & features): Greg is an Australian Associated Press journalist. He contributes to Kite Mag as a writer and also edits the magazine. He loves all water sports and was introduced to the sport by George when they both worked for News Limited.